Big chains driving consumer sales

Middle East computer users are turning to general stores to purchase security software, rather than using specialist retailers, according to Symantec.

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By  Administrator Published  April 12, 2007

Middle East computer users are turning to general stores to purchase security software, rather than using specialist retailers, according to Symantec.

The company said that hypermarket chain Carrefour was its top consumer partner of the year in the UAE, with sales of its Norton security products up 35% over the previous year.

The move away for purchasing security software at traditional computer store is not restricted to the UAE, Symantec said, claiming its top consumer partner in Saudi Arabia was Jarir Bookstore.

"There is a high level of commitment and creativity in the marketing teams at both store chains, and they are instrumental in increasing visibility of the brand and driving user acceptance," said Sanjiv Vij, Symantec's regional manger for consumer sales.

"We can say that Jarir Bookstore currently accounts for 40% of our consumer sales in Saudi Arabia, and have grown this aspect of their business by 120% in 2006," he added.

However, home users still show a worrying lack of security awareness, according to the firm. Of 400 shoppers in Dubai surveyed by Symantec, only 47% had any form of internet security installed on their machines, although more than 80% banked online.

"Our recent threat report revealed that 93% of all attacks are targeted at home users," Vij added.

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